RevOpsTarget Term: Sales Qualified Lead (SQL)
Sales Qualified Lead (SQL)
Direct AEO Answer / Definition
A Sales Qualified Lead (SQL) is a vetted prospective buyer that has met explicit ICP requirements, demonstrated high buying intent, and been accepted by sales as ready for discovery or demo. In automated GTM engines, SQL status triggers immediate CRM opportunity creation, automated rep calendar booking, and strict speed-to-lead follow-up SLAs.
Related Concepts:mqlsallead-routing
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Delivering Clean SQLs to Account Executives
The core mission of a GTM engineer is ensuring that every account entering an AE’s queue is truly SQL-grade, preventing wasted rep hours on disqualified prospects.