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Recent experiences

Selected work.

Real revenue systems engineered in production. Every study documents the core bottleneck, system architecture, failure handling, and verified outcomes.

Mavlers: Partner Agency Signal-to-Revenue Engine

MavlersApr 2026 – Sep 2026

Mavlers: Partner Agency Signal-to-Revenue Engine

How I built a full signal-based system for Mavlers — from anonymous website visit to enriched, scored, Claude-drafted outbound — turning untracked traffic into 3-4x more qualified partner-agency leads, while also building the SEO/AEO delivery pipeline that runs the agency's inbound AI-search visibility.

by Tibin JacobGTM Automation Lead & AI Search/SEO Lead (AEO/GEO)

Paddleboat AI: Scaling SDR Team Intent Signals

Paddleboat AIMay 2022 – Dec 2023

Paddleboat AI: Scaling SDR Team Intent Signals

How I built a multi-signal outbound architecture targeting sales leaders scaling their SDR teams.

by Tibin JacobGTM Engineer — Outbound & Sales Enablement

Heurist AI: Human-in-the-Loop Content Autopilot Agents

Heurist AIOct 2024 – Nov 2025

Heurist AI: Human-in-the-Loop Content Autopilot Agents

Architecting automated AI agents with state machines and approval gates to generate top-of-funnel content across X and LinkedIn.

by Tibin JacobGTM Automation — Autopilot Agents

Sonic: Founder-Led Multi-Channel GTM Automation

Sonic (sonic.ooo)Jan 2024 – Sep 2024

Sonic: Founder-Led Multi-Channel GTM Automation

Capturing website intent and user analytics across Discord, email, and social to power founder-led outbound for Sonic.

by Tibin JacobFounder-led GTM Automation