Sonic: Founder-Led Multi-Channel GTM Automation

Executive Summary

Sonic is an ultra-fast DeFi and SVM layer. During early traction, the founding team required automated briefings for institutional investors and high-volume routing for inbound community and developer questions.

The Core Bottleneck

Inquiries poured in haphazardly across Twitter DMs, Discord tickets, and website contact forms. Without automated triage, key investor communications were delayed and support queues became overwhelmed.

Architecture Schematic

[Multi-Channel Signals: Sales IQ + Discord + X] ──> [n8n Webhook Ingestion]
                                                             │
                   ┌─────────────────────────────────────────┘
                   ▼
      [Triage Engine: Investor vs Dev vs General Support]
       ├── Dev Support     ──> Discord Thread + Docs Auto-Responder
       ├── General Support ──> Ticketing Desk
       └── Investor / VIP  ──> [Instant Slack Alert + Founder Calendar Link]
                                 └──> Clarity Session Recording Attached

How I Built It

1. On-Site Signal Capture: Integrated Sales IQ and Microsoft Clarity to track documentation reading depth, testnet interaction, and pricing inquiries.
2. Founder Briefing Pipelines: Built automated morning digest reports detailing high-intent institutional visitors, their company domain, and dwell time.
3. Cross-Channel Support Triage: Synchronized Discord community questions and email tickets into a unified workflow, isolating urgent technical issues from standard product questions.
4. Funnel Friction Diagnosis: Identified specific onboarding drop-off steps using Clarity heatmaps before sales or developer relations reps initiated outreach.

Verified Results

• Captured on-site signals with Sales IQ and routed them directly into priority conversion paths.
• Delivered real-time investor and partner briefings across X, LinkedIn, Discord, and outbound email.
• Utilized analytics and session telemetry to resolve conversion friction prior to human engagement.

What I Would Do Differently

TODO(tibin): Add details on on-chain wallet balance verification logic and automated Telegram VIP notifications.