Sonic: Founder-Led Multi-Channel GTM Automation

Short answer: For Sonic, I built a founder-led GTM automation system that captured multi-channel intent signals across site visits, Discord, and forms, categorized inquiries, and alerted founders with session recordings for high-value leads.

Context

Sonic required automated briefings for institutional partners and high-volume triage for community and developer inquiries. Inquiries arrived across social channels, Discord tickets, and forms. Without automated triage, key communications were delayed and support queues stalled.

The system

graph TD
    A[Sales IQ + Discord + Web Form Ingest] --> B[n8n Multi-Channel Triage]
    B -->|Investor / VIP| C[Instant CRM alert Alert & Founder Calendar Link]
    B -->|Dev Query| D[Discord Thread & Docs Auto-Responder]
    B -->|General Inbound| E[Standard Support Queue]
    C --> F[Clarity Session Replay Attached]

How I built it

1. On-Site Signal Capture: Integrated Zoho Sales IQ and Microsoft Clarity to track documentation reading depth and pricing inquiries.
2. Founder Briefing Pipelines: Built automated digest reports detailing high-intent institutional visitors, their company domain, and dwell time.
3. Cross-Channel Support Triage: Synchronized community questions into a unified workflow, isolating urgent technical issues from standard product questions.
4. Funnel Friction Diagnosis: Identified onboarding drop-off steps using Clarity heatmaps before sales or developer relations reps initiated outreach.

Results

• Captured on-site signals with Sales IQ and routed them directly into priority conversion paths.
• Delivered real-time investor and partner briefings across channels and outbound email.
• Utilized analytics and session telemetry to resolve conversion friction prior to human engagement.

See the underlying workflow: Website Signal-to-Outbound Engine

Hire me for this motion