RevOps & GTM engineering consulting
RevOps Consultant for B2B Teams: HubSpot, Lead Scoring & Routing
Short answer: I work as a RevOps and GTM engineering consultant for B2B teams: I design lifecycle stages, lead scoring and routing in HubSpot, build the enrichment and signal workflows behind them, and document everything so your team can run it without me. Engagements are project-based or ongoing.
What a RevOps consultant fixes
If any of these sound familiar, the problem is usually the system, not the reps:
- Sales ignores marketing’s leads because nobody agreed what an MQL is.
- High-intent visitors and inbound leads sit unassigned for days.
- CRM fields are half empty, so scoring and reporting can’t be trusted.
- Every new tool (Clay, Apollo, a website visitor tool) was connected once and never maintained.
- Marketing reports leads, sales reports pipeline, and the numbers never match.
What I build
- Lifecycle stages and MQL to SQL rules that sales and marketing sign off on. See MQL vs SQL.
- Lead scoring in HubSpot with separate fit and engagement scores. See the HubSpot lead scoring workflow.
- Lead routing and assignment by territory, segment or round robin, with tasks and sequences triggered automatically. See lead routing.
- Enrichment and data hygiene: waterfall enrichment, dedupe and CRM write-back.
- Signal capture: website visitors, funding and hiring signals routed into HubSpot. See website visitors to HubSpot.
- Reporting that ties marketing sources to SQLs and pipeline.
How an engagement works
- Audit (first weeks): lifecycle stages, scoring, routing, enrichment coverage and data hygiene. You get a written list of what’s broken and what to fix first.
- Build: the highest-impact fix first, usually MQL definitions plus scoring and routing, shipped behind a human review step.
- Document and hand over: every workflow documented so your team can run and change it.
- Improve: review MQL to SQL conversion and adjust weights and rules.
Proof
- Mavlers (GTM Automation Lead, 2026): multi-signal motion (Sales IQ site intent, firmographics, engagement) routed into HubSpot through the MQL to SQL stages sales already trusted. Read the case study.
- Paddleboat AI (GTM Engineer, 2022–2023): signal system targeting VPs and Heads of Sales at 50–500 person B2B SaaS companies scaling their SDR org. Read the case study.
Stack
HubSpot, Salesforce, Clay, Apollo, Zoho SalesIQ, n8n, Make, Zapier, Instantly, Claude.
Work with me
Tell me what’s leaking in your pipeline through the contact form, email tibin.jacob.uiux@gmail.com, or WhatsApp +91 8129917227. I’m based in Bengaluru and work with US and European hours. Open to project work and full-time roles.
Frequently Asked Questions
What does a RevOps consultant do?
A RevOps consultant designs and fixes the systems sales, marketing and customer teams share: lifecycle stages, lead scoring, routing, CRM data quality and reporting, so revenue data is trusted and leads don't fall through the gaps.
What's the difference between a RevOps consultant and a GTM engineer?
A RevOps consultant focuses on process, definitions and reporting. A GTM engineer builds the automated systems behind them: enrichment, signal capture, scoring, routing and AI agents. I do both, which means the rules we agree on actually get built.
Do you work with HubSpot or Salesforce?
Mostly HubSpot, and I've worked with Salesforce as well. The approach (clear stage definitions, fit and engagement scoring, automatic routing) applies to both.
Can you work with a US or European team from India?
Yes. I'm based in Bengaluru and overlap with US and European working hours for calls and reviews.