Profile & Experience
Tibin Jacob · GTM Engineer
I am a GTM Engineer based in Bengaluru, India. Over the past 4+ years, I have architected automated outbound pipelines, multi-vendor waterfall enrichment engines, and CRM lifecycle routing for high-growth B2B teams.
What I Do as a GTM Engineer
Traditional sales operations maintains CRM records and reports. Traditional marketing runs ad campaigns and generates contact forms. As a GTM Engineer, I write the connective software and automation that joins them:
- Signal-Driven Outbound: Intercepting buyer intent before they fill out a form (site visits, hiring surges, funding events).
- Waterfall Data Engineering: Chaining multiple providers (Apollo, Prospeo, Clay) with MX deliverability checks to ensure sub-2% bounce rates.
- Deterministic Lead Routing: Ensuring qualified SQLs land in rep queues with complete context within 15 minutes.
- AI Agent State Machines: Deploying content and outbound LLM agents with human-in-the-loop review gates to safeguard brand integrity.
Career & Engagement Timeline
Mavlers
Apr 2026 – Sep 2026GTM Automation Lead
Remote, India · Agency (white-label PPC / SEO / AEO)
- Owned inbound-to-outbound end to end: visitor flagged → scored against ICP → pushed into active follow-up sequences in HubSpot.
- Built multi-signal intent routing to separate white-label partner agencies from retail brand MQLs.
- Conducted executive ICP workshop that created the brief for an automated delivery add-on vertical.
Heurist AI
Oct 2024 – Nov 2025GTM Automation — Autopilot Agents
Remote, US · Product / SaaS (Decentralized AI Cloud)
- Built autopilot agents that generated and distributed top-of-funnel content on X and LinkedIn.
- Designed agent workflows with deterministic state-machine logic, retries, and error handling.
- Enforced a 100% human-in-the-loop Slack approval gate to maintain brand compliance.
Sonic (sonic.ooo)
Jan 2024 – Sep 2024Founder-led GTM Automation
Remote · Product / DeFi
- Built multi-channel automations to brief institutional investors and drive user growth across X, LinkedIn, Discord, and email.
- Captured on-site buyer signals with Sales IQ and routed them directly into priority conversion paths.
- Diagnosed drop-off points with Microsoft Clarity session telemetry before sales or support engaged.
Paddleboat AI
May 2022 – Dec 2023GTM Engineer — Outbound & Sales Enablement
Bengaluru, Hybrid · AI sales roleplay / coaching
- Engineered multi-signal outbound architecture targeting VP and Head of Sales at 50–500 person B2B SaaS companies.
- Combined site intent with hiring and funding signals to flag organizations scaling their SDR teams.
- Collaborated with reps to design objection personas and LLM scorecards, contributing to a #1 Product Hunt launch.
Education & Foundations
Amity University
Bachelor of Computer Applications (BCA)
Looking for a technical GTM partner?
Available for full-time GTM Engineer roles or fractional RevOps automation builds.